Servizio clienti e confezionamento degli ordini sul tuo telefono: scopri l'app PrestaShop Pocket 📦

- Integrazione di Meta con PrestaShop senza perdita di dati
- API di conversione di Facebook per PrestaShop
- Integrazione della pagina Facebook con il negozio PrestaShop
- Inserisci il box Facebook in qualsiasi punto
- Recensioni da Facebook su PrestaShop
- Facebook Pixel e Conversion API in un unico modulo
- FEED XML - Facebook Sales Manager
- Requisiti tecnici



Configurazione del modulo e connessione a Facebook

Che cos’è l’API di conversione?
Il remarketing è efficace solo se il sistema pubblicitario rileva il comportamento degli utenti nel modo più accurato possibile
Il nostro modulo supporta la raccolta di eventi che aiutano a raggiungere nuovamente le persone interessate alla tua offerta.
L'API di conversione di Facebook (CAPI) è una soluzione di Meta che sostituisce il pixel e garantisce un'integrazione fluida con gli strumenti pubblicitari e di analisi di Meta.
CAPI analizza il traffico e gli eventi lato server, consentendo una visione più accurata del traffico e una trasmissione più efficace agli strumenti pubblicitari.
⚠️
Facebook CAPI richiede PHP versione 7.2 o superiore.
Un riquadro con le informazioni sulla tua pagina Facebook nel negozio PrestaShop.
- In qualsiasi punto tramite {Smart-Tags} o un pannello a scomparsa sul lato della pagina
- Link alla pagina del negozio con le recensioni di Facebook
- Puoi personalizzare l’aspetto nelle impostazioni del modulo.
Il modulo può recuperare le recensioni dalla tua pagina Facebook e visualizzarle nel negozio.
- Puoi scegliere quali recensioni visualizzare nel negozio.
- URL intuitivo
- Puoi personalizzare l’aspetto della pagina con l’elenco delle recensioni nei file .tpl e .css del modulo.
Le recensioni sopra riportate sui nostri servizi sono verificate e provengono dai clienti di PrestaShow. Se desideri saperne di più su come trattiamo le recensioni, consulta il nostro Regolamento.
- Nel modulo è possibile configurare l’integrazione del negozio PrestaShop con Facebook tramite il classico Facebook Pixel.
- È possibile monitorare e analizzare tutti gli eventi gestiti da Facebook Pixel utilizzando il plugin Meta Pixel Helper per il browser Chrome.
Il file XML è attualmente (2026) il modo migliore per trasferire le informazioni sui prodotti dal negozio PrestaShop a Facebook Sales Manager.
PrestaShop Feeder è un modulo che consente di esportare i dati da PrestaShop in feed XML compatibili con Meta, Google e molti altri.
Requisiti tecnici
Il modulo richiede PHP 7.2 o versioni successive.
### Fixed
* Browser Purchase no longer fires for unpaid orders - payment gateways that create the order before the payment (e.g. newer Przelewy24) could trigger premature Purchase events on the confirmation page
* Conversions API events are no longer sent for crawler/bot traffic, which diluted fbc/e-mail coverage on ViewContent and triggered Meta's "client IP shared by many users" diagnostic
## v1.13.81 - 2026-07-07
### Fixed
* `external_id` coverage on upper-funnel events (ViewContent/ViewCategory): visitors without a cart now also get a stable pseudonymous id
## v1.13.80 - 2026-07-04
### Fixed
* CAPI events sent by cron now carry the time the event actually happened, improving attribution
* `fbclid` is sanitized before building `fbc`, so malformed landing URLs no longer produce an unmatchable `fbc`
* More reliable browser/server event deduplication and cleaner user data on events sent by cron
### Added
* `content_type: product` on Purchase for product-catalog matching (dynamic ads)
## v1.13.79 - 2026-07-03
### Fixed
* `external_id` is now sent on (almost) every event, not only for logged-in customers
## v1.13.78 - 2026-07-02
### Added
* Browser Meta Pixel now also sends customer-matching data (advanced matching) for logged-in customers when `SEND_PERSONAL_DATA` is enabled
### Fixed
* email/country normalisation before hashing (email lower-cased + trimmed, country lower-cased 2-letter ISO) for both Pixel and CAPI, matching Meta's advanced-matching spec
## v1.13.77 - 2026-07-01
### Fixed
* Low/declining `fbp` and `fbc` coverage on Purchase for orders paid via a redirect gateway (Przelewy24/PayU/BLIK/Autopay)
## v1.13.76 - 2026-07-01
### Fixed
* Stop sending empty customer-matching parameters (email/phone/birthday/first name/last name/city/zip/country) on events where the data is unknown (e.g. anonymous PageView/ViewCategory).
## v1.13.75 - 2026-06-27
### Fixed
* Purchase events sometimes still had an empty `fbp` for orders finalised outside a normal browser session (express checkouts, customers who never return to the order-confirmation page, back-office / API orders). The order snapshot now guarantees a non-empty `fbp`: live `_fbp` cookie - most recent `fbp` captured for the same customer in an earlier session - as a last resort a freshly generated server-side `fbp` (allowed by Meta). This pushes `fbp` coverage on Purchase to ~100%.
## v1.13.74 - 2026-06-26
### Fixed
* Module packaging no longer aborts: removed an accidentally committed build artifact
## v1.13.73 - 2026-06-26
### Fixed
* Minimum PHP requirement is now 7.2 (required by the bundled Facebook Business SDK), fixing module packaging
## v1.13.72 - 2026-06-26
### Changed
* Move Facebook Business SDK (Guzzle, Monolog, PSR) from sdk/vendor/ into main composer.json, eliminating global namespace conflicts with other modules
* Remove legacy Facebook SDK manual require from Model/Module.php (now loaded via Composer autoloader)
### Fixed
* Currency codes are now always sent uppercase to Meta CAPI (e.g. PLN instead of pln) — applied via composer-patches on facebook/php-business-sdk 14.0.0; regression test added
* Add vendor-prefixed/autoload.php stub and spl_autoload_register fallback in config.php to fix "Attempted to load class IndexController" on module install
## v1.13.71 - 2026-06-26
### Changed
* Hardened `fbc` resolution on server-side (CAPI) events: fresh `_fbc` cookie first, then the `?fbclid=` URL fallback instead of reading the cookie only, so every code path that builds an event benefits from the fbclid fallback consistently
## v1.13.70 - 2026-06-20
### Fixed
* Low `fbp` coverage on server-side (CAPI) events, especially on entry pages (ViewCategory / ViewContent): the first page view had no `_fbp` yet (the Pixel sets it later, client-side). The module now generates a first-party `_fbp` cookie on the first visit, so server-side events carry it and the Pixel reuses the same value.
## v1.13.69 - 2026-06-19
### Fixed
* Missing `fbp` (and gateway/shared IP) on Purchase events for orders finalised server-side. With redirect payment gateways (Przelewy24/PayU/BLIK/Autopay) the order is often created/validated in a server-to-server callback where the `_fbp` cookie is absent and the request IP belongs to the gateway, so the Purchase snapshot saved an empty `fbp` and the gateway's IP. The module now captures `fbp`/`fbc`/IP/user-agent per cart during the customer's browser session and reuses those values for the Purchase snapshot, giving `fbp` the same resilience that `fbc` already had via its fbclid fallback.
## v1.13.68 - 2026-06-14
### Fixed
* The problem with the Meta Pixel failing to initialise (and therefore not setting the _fbp/_fbc cookies) when the visitor's user agent contained malformed UTF-8
* The problem with fbp/fbc leaking between events when sending via CRON (one visitor's Facebook IDs could be attributed to another visitor's event because the cookies were not cleared between queued events)
## v1.13.67 - 2026-06-12
### Fixed
* The problem with missing event source URL in Purchase events sent to the Conversions API via CRON (Facebook diagnostics reported "Send the missing event source URL for at least one event")
## v1.13.66 - 2026-06-10
### Fixed
* The problem with missing fbc parameter in events for returning visitors caused by an overly strict 30-day freshness window (now matches Meta's 90-day _fbc cookie lifetime)
## v1.13.65 - 2026-06-08
### Fixed
* The problem with a fatal error (Illegal offset type) in Conversions API CRON events caused by passing an array to `setExternalId()` instead of a scalar string
## v1.13.64 - 2026-06-03
### Fixed
* The problem with missing `contents` parameter in InitiateCheckout events sent via Conversions API
* The problem with incorrect event source URL in AddToCart events sent via Conversions API (cart URL was sent instead of product URL)
* The problem with `content_category` being incorrectly included in ViewCms events sent via Meta Pixel
* The problem with `content_ids` and `contents` being incorrectly included in Search events sent via Meta Pixel
* The problem with InitiateCheckout events being sent when the cart is empty
* The problem with missing user data in Lead (CompleteRegistration) events sent via Conversions API
* The problem with empty PageView events being sent on AJAX requests and pages with no controller context
* The problem with client IP address being shared across multiple users in Conversions API events (server IP was sent instead of the real client IP due to incorrect hashing)
* The problem with duplicate email addresses reported in Facebook Pixel diagnostics (raw unhashed email in sendLead/sendContact was overwriting the correctly hashed value set by setUserPersonalData)
## v1.13.63 - 2026-05-27
### Fixed
* The problem with missing fbp, fbc and client IP in Purchase events sent to Facebook
* The problem with incorrect event source type in Conversions API events
* The problem with incorrect phone number parameter in customer data sent to Facebook
* The problem with incorrect customer address data in Purchase events sent via CRON
## v1.13.62 - 2026-05-18
### Added
* fbc fallback: when _fbc cookie is missing or stale, build it from the fbclid URL parameter per Meta's Conversions API spec (fb.1.{ms}.{fbclid})
* Persist _fbc cookie for 90 days on landing pages that carry fbclid, matching Meta's recommended cookie lifetime
* Send external_id (sha256-hashed customer or cart ID) with Conversions API events to improve event match quality and deduplication
### Changed
* FacebookEvent::isFreshFbc now delegates to FbcResolver (single source of truth for freshness check)
## v1.13.61 - 2026-05-18
### Changed
* Improved detection of client IP sent to Facebook Conversion API.
## v1.13.60 - 2026-05-14
### Fixed
* Event deduplication between Meta Pixel and Conversions API (event_id now matches)
* The problem with outdated fbclid value of fbc parameter
* The problem with ViewContent events being sent incorrectly
* The problem with sending Pageview events via JavaScript despite disabling sending events via JavaScript in the module
## v1.13.59 - 2026-04-20
### Fixed
* The problem with the fbc variable in orders
## v1.13.58 - 2026-04-08
### Fixed
* The compatibility problem with prestashop 8.2
## v1.13.57 - 2026-04-07
### Fixed
* The problem with send events via conversion api
## v1.13.56 - 2026-04-02
### Fixed
* The problem with currency
## v1.13.55 - 2026-03-28
### Fixed
* The problem with send PageView event via conversion api
## v1.13.54 - 2026-03-26
### Fixed
* The problem with currency and price in Purchase event
* The problem with PageView event
## v1.13.53 - 2026-03-07
### Fixed
* The compatibility problem with prestashop 1.6
## v1.13.52 - 2026-03-03
### Fixed
* The compatibility problem with the latest fb pixel requirements
## v1.13.51 - 2026-02-26
### Fixed
* The problem with PageView event content
* The problem with missing category in ViewContent event
## v1.13.50 - 2026-01-30
### Fixed
* Compatibility
## v1.13.49 - 2026-01-27
### Fixed
* The problem with module update
## v1.13.48 - 2025-12-19
### Fixed
* The problem with invalid user ip in events
## v1.13.47 - 2025-12-12
### Fixed
* The problem with user data sent by Pixel Meta
## v1.13.46 - 2025-11-25
### Fixed
* The problem with client IPs sent to FB Pixel
## v1.13.45 - 2025-11-18
### Fixed
* The problem with curriences
* The problem with PageView event without parameters
## v1.13.44 - 2025-11-10
### Fixed
* The problem with duplicate class
## v1.13.43 - 2025-10-30
### Fixed
* The problem with capitalization of currency names in orders sent via conversion API
## v1.13.42 - 2025-10-17
### Fixed
* The problem with send events and orders to conversion API in multistore
## v1.13.41 - 2025-09-04
### Fixed
* Compatibility issue with Facebook SDK when using multiple modules
## v1.13.40 - 2025-08-05
### Fixed
* The problem with missing category in "add to cart" event sent via js code
* The problem with the difference in the capitalization of letters in currencies in events sent to FB Pixel
## v1.13.39 - 2025-07-30
### Fixed
* The problem with matching products in Facebook Pixel by product ID
## v1.13.38 - 2025-03-25
### Fixed
* The problem with event name "ViewCms"
## v1.13.37 - 2025-02-18
### Changed
* The optimization of collecting fb pixel events
## v1.13.36 - 2025-01-30
### Fixed
* The compatibility problem with php 8.1+
## v1.13.35 - 2024-11-06
### Fixed
* The problem with unused hook
## v1.13.34 - 2024-10-29
### Fixed
* The problem with cart page in prestashop 8.1
## v1.13.33 - 2024-10-25
### Fixed
* The problem with send PageView event on product page
## v1.13.32 - 2024-10-16
### Fixed
* The problem with disabling fb pixel
## v1.13.31 - 2024-10-11
### Added
* The ability to choose statuses that orders must have to be sent to fb pixel
## v1.13.30 - 2024-09-20
### Fixed
* The problem with send some events on product page
## v1.13.29 - 2024-09-04
### Fixed
* The problem with send add to cart event to fb pixel
## v1.13.28 - 2024-05-31
### Fixed
* The problem with missing ViewContent event on product page
* The problem with too many decimal in the order amount in the Purchase event
* The problem with missing variables in the Purchase event
## v1.13.27 - 2024-05-21
### Added
* The information about the most recently run cron job
### Fixed
- The compatibility problem with prestashop 1.7.5.2 and lower
## v1.13.26 - 2024-05-21
### Fixed
* The problem with date in events sent to Facebook Pixel
## v1.13.25 - 2024-05-20
### Fixed
* The problem with create the fbp variable in the cookie in the firefox browser
## v1.13.24 - 2024-02-21
### Fixed
* The problem with duplicate addtocart events
* The problem with missing fbp and fbc variables in cookies
## v1.13.23 - 2024-02-14
### Fixed
* The problem with send correct order value
## v1.13.22 - 2024-02-06
### Added
* The ability to send events simultaneously using javascript and conversion API
## v1.13.21 - 2024-01-29
### Fixed
* The compatibility problem with prestashop 1.6
## v1.13.20 - 2024-01-27
### Fixed
* The problem with display logs after sending events to fb pixel using cron
## v1.13.19 - 2024-01-27
### Fixed
* The problem with sending events to fb pixel
## v1.13.18 - 2024-01-25
### Fixed
* The problem with translations in the module
## v1.13.17 - 2024-01-18
### Changed
* The format of sent ip address to fb pixel from ipv4 to ipv6
## v1.13.16 - 2024-01-11
### Fixed
* The problem with duplicate pageview events
## v1.13.15 - 2023-12-19
### Fixed
* The problem with sending some events to fb pixel
## v1.13.14 - 2023-12-18
### Fixed
* The problem with too long variables
## v1.13.13 - 2023-12-15
### Fixed
* The compatibility problem with older versions of prestashop
## v1.13.12 - 2023-12-13
### Fixed
* The problem with logs when sending events to fb pixel
## v1.13.11 - 2023-12-09
### Added
* The support for more events, and more parameters added to events
## v1.13.10 - 2023-11-23
### Fixed
* The problem with sending the pageview event via browser pixel
## v1.13.9 - 2023-11-03
### Fixed
* The problem with cron job in prestashop 8.1
## v1.13.8 - 2023-10-11
### Added
* The ability to send all events via browser pixel
## v1.13.7 - 2023-08-28
### Fixed
* The problem with sending orders to fb on prestashop 1.6
## v1.13.6 - 2023-08-12
### Fixed
* The problem with undefined function on category page
## v1.13.5 - 2023-08-10
### Fixed
* The problem with products without a default category
## v1.13.4 - 2023-07-26
### Fixed
* The problem with duplicate class name
## v1.13.3 - 2023-07-21
### Added
- Set default option send events by CRON
## v1.13.2 - 2023-06-06
### Fixed
* The problem with token in urls from module
## v1.13.1 - 2023-05-29
### Fixed
* The problem with sending orders to fb pixel when the customer's email has an incorrect structure
## v1.13.0 - 2023-05-19
### Fixed
* The problem with missing fbp and fbc variables in orders sent to fb pixel
### Added
- Add support for Prestashop 8.0 and PHP 8.1
- Add support for themes with installed elementor module
## v1.12.0 - 2023-03-25
### NEW
* Improvements to Facebook API connection
* Better conversion and traffic sources tracking
## v1.11.12 - 2023-03-24
### Fixed
* The problem with sending events to fb pixel
## v1.11.11 - 2023-03-13
### Fixed
* The problem with module installation
* The problem with missing ip address in orders sent to fb pixel
### Added
* The ability to enable/disable sending information about the customer's ip address to fb pixel with orders
## v1.11.10 - 2023-03-01
### Fixed
* The problem with missing content id variable in content view event
## v1.11.9 - 2023-02-09
### Fixed
* The problem with missing fbp variable in cookies
* The problem with downloading all necessary variables to fb pixel when the display reviews function is enabled
## v1.11.8 - 2023-01-27
### Fixed
* The problem with sending page view event using cron
## v1.11.7 - 2023-01-23
### Added
* The ability to send events only using cron
## v1.11.6 - 2022-12-07
### Fixed
* The problem with events ids
## v1.11.5 - 2022-11-24
### Fixed
* The problem with sending events to fb pixel
## v1.11.4 - 2022-11-17
### Fixed
* The problem with adding products to the cart after configuring reviews
## v1.11.3 - 2022-11-09
### Fixed
* The problem with missing "event id" value in events
## v1.11.2 - 2022-08-19
### Fixed
* The problem with performance in sending events to fb pixel
## v1.11.1 - 2022-07-07
### Added
- Send personal customer data with 'purchase' event
## v1.11.0 - 2022-06-21
### Fixed
* The problem adding a product with an invalid category id to the cart.
### Added
* added ViewContent event
v1.10.0 - 23/07/2021
* improved server side event sending
* fixed reported bugs
v1.9.0 - 30/06/2021
* send events using conversion api (backend) to facebook
v1.8.0 - 14/06/2021
* fixed problems with conversions
v1.7.0 - 05/06/2021
* fb pixel support added
v1.6.0 - 05/08/2019
* fixed problems with download and display reviews from facebook
v1.5.0 - 23/05/2019
* the name of the module has been changed
* module settings have been expanded with additional functions
v1.4.0 - 09/02/2019
* adaptation of the module for the new feedback from facebook
v1.03.0 - 27/09/2018
* bug fixes
* new features
* new layout
v1.1 - 23/08/2018
*added compatibility with prestashop 1.7+
v1.0.0
* manage categories and entries
* assign category/entry to any hook from PrestaShop
* call module from tpl files and CMS pages
Requisiti tecnici
Requisiti tecnici
- PHP 7.1 - 8.x
- Estensione server ionCube Loader
- Solo PrestaShop Importer: PHP libxml versione > 2.9.3
- Solo PrestaShop Facebook Integrator: PHP 7.2 o superiore
- Validatore IVA PrestaShop solo: PHP SOAP
Ulteriori informazioni sui requisiti tecnici nella knowledge base
Supporto = Aggiornamenti + HelpDesk
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Pannello HelpDesk
Questo è il pannello in cui vi forniamo assistenza. Nell'HelpDesk è possibile segnalare problemi, ordinare l'installazione e gli aggiornamenti gratuiti dei moduli, nonché modifiche e lavori di sviluppo individuali.
Estendere il support o
Una volta scaduto il supporto, è possibile utilizzare il modulo senza alcuna restrizione. È possibile estendere l'accesso al supporto in qualsiasi momento, quando se ne ha bisogno.
Base di conoscenze e FAQ
Gratis per sempre
La Knowledge Base è disponibile per tutti. Vi troverete la documentazione del modulo, nonché istruzioni, video e risposte alle domande più frequenti.
Licenza a vita per il modulo
- È possibile utilizzare il modulo senza limitazioni per 1 negozio = 1 dominio.
- È possibile utilizzare un dominio aggiuntivo, ad esempio per una copia per sviluppatori.
- Con un piccolo sovrapprezzo è possibile cambiare il dominio del modulo.
Domini aggiuntivi per Multistore
- Tutti i nostri moduli supportano PrestaShop Multistore.
- Il supporto di un numero illimitato di domini per PrestaShop Multistore richiede l'acquisto del supporto multistore per il modulo.
Modifica del codice
- Il codice del modulo relativo all'integrazione con il negozio e al design (.tpl, .css, .js) è open source e siete liberi di modificarlo.
- Il codice sorgente del modulo (.php) è criptato con ionCube e la sua modifica invalida la garanzia.
Demo
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i bada ruch server side?