PrestaShop and Google Analytics

The module will integrate your store with Google Analytics 4, Google Ads and Google Tag Manager tools and provide lossless connection and precise analytics of collected data.

We used Google API for communication . This is an optimal connection that will transfer absolutely all relevant information about sources, traffic and sales from your store to Analytics.

You will use the collected data in real time for accurate store analytics, marketing and remarketing, and SEO and UX optimization.

Google Analytics 4

Google Analytics 4 is the successor to GA UA and it is in this version that Google makes all the improvements. Our module fully supports GA4 service and all the novelties dedicated to eCommerce.

Google Analytics UA expires

Google Analytics UA is supported by Google until 2023-07-01, by which time we recommend switching to GA4.

The module can support GA UA and GA4 simultaneously.

GA4 account configuration

Configuration of the module does not require programming knowledge, but requires knowledge of Google Analytics otraz Google Tag Manager tools.

GA4 configuration differs from GA UA configuration. GTM configuration in conjunction with GA4 is required in order to properly collect all data. In the module you will find basic instructions for configuration, but it is up to you what method of data collection you set up in Google tools.

If you do not know how to configure GA4 and GTM, we encourage you to purchase the module together with Google Account Configuration Service.

DataLayer - integration of store events with GA4

In the module you will find a ready-to-use installer that will fill DataLayer with eCommerce parameters and events. This will ensure that all events occurring in your store will be accurately tagged and transmitted to GTM and GA4 services. No editing of the code on the side of the module, store and Google tools is required for the module to send data events.

• Product entry from the product list
• Direct product entry
• Viewing the product list
• Adding a product to the shopping cart
• Removing a product from the shopping cart
• Browsing the shopping cart
• Starting an order
• Complete shipping information
• Completing payment information
• Sales data (prices, currencies, discounts)
• Order completion

Upon individual request, we can implement additional and custom events.

You can enable debugging mode in the module to get a live view in the browser console of all the events handled by the module on the fly.

Google Ads dynamic remarketing

Use the collected traffic data to perform precise ad remarketing. With the data collected by the module, you will be able to target ads to people who have visited your store or specific pages. Display point-matched ads to products from your store.

The module guarantees a lossless connection between GA4 <-> Ads services.

Google Tag Manger

With the help of the module you will integrate Google Tag Manger tool into your PrestaShop store. The module includes the DataLayer tag installer . In a few clicks you will teach GTM to communicate with your store.

Precise input sources

The module investigates and records input sources based on server logs. Tracking live customer traffic is handled by Google Analytics script. If the server does not indicate the traffic source - the entry source determined by Google will be passed to Google Analytics.

• If a customer visits your store several times - you can specify which input source: the first or the last will be sent to GA4.
• Set the time after which the customer's entry source will expire - when the customer visits your store after a long absence.
• Skip any input sources - list the sources you want to omit from the statistics, such as bank sites.

International sales: amounts and currencies in Analytics

Set in the module whether to send turnover or revenue and net or gross values to GA4.

The module supports all currencies enabled in your store - it sends to GA4 information about the currency in which the order was placed, e.g. EUR, PLN, etc. Conversion to the main currency of your account is handled by Google according to the current exchange rate.

Guarantee of transferring 100% conversions

The module will absolutely transfer every order from the store to your GA4 account with information about the customer, source, products, prices, taxes and the path of arrival.

Google API = 100% guarantee

Indicate order statuses for which conversion and user information will be transferred from PrestaShop to GA4. The module will detect the change of order status and transfer analytical data to Analytics via Google API.

The module supportsall Polish and foreign payment methods, including bank transfer, check, payment on delivery, PayPal, CashBill, Przelewy24, PayU, PayLane, Bluemedia, Tpay, Polskie ePłatności, DotPay, Klarna, installment payments and many others.

The return of the user, after payment, to your store on the "Thank You Page" is irrelevant to the module, because the analytical data is sent when the order reaches the configured status.

The most important Google tools in one module

With the module you will integrate all Google analytics and advertising tools for online stores:

• Google Analytics 4
• Google Analytics UA
• Google Tag Manager
• Google Ads and remarketing
• ECommerce and DataLayer enhancements

Analytics details in the order preview

In the order preview you will get access to relevant information

• A list of all customer input sources, along with an indication of the best source
• Details of the data submitted to Analytics
• Confirmation of data receipt by Analytics

Improved eCommerce events in GA4

Take advantage of Google's latest analytics for online stores. The module supports DataLayer and events, so you will be able to analyze:

• Shopping behavior and store traffic
• Behavior at the fulfillment and transaction stages
• Investigate the effectiveness of your store's offer and sales effectiveness

Study shopping paths on a single page and in multiple steps

The module supports and examines traffic order statistics for One Page Checkout (OPC) orders and in multiple steps. The OPC Supercheckout module is also supported. With the support of purchase paths, you will learn which elements of the order process generate rejections and decrease conversions in your store.

Analytics of old orders in PrestaShop

The module will allow you to send existing orders in your store to your Google Analytics account in bulk. These can be orders created before installing the module.

Analytics of orders from outside PrestaShop

If the orders in your store are generated by other sources, such as ERP integration, Baselinker, Allegro, etc. - the module will detect them and send information about them to Google. You can also skip them.

Support for returns and transaction reversals

The module allows you to manually and automatically (based on any order status) remove order and conversion information from Google Analytics, e.g. in case of return or cancellation of sales.

GA4 connection guarantee

On the order list, the module adds an interactive "Sent to Google Analytics" button, which is a reliable information based on Google API about whether the order went to Google Analytics. In the order details, you'll find a list with the sources of customer inputs, so you can see where customers are coming from when they make a purchase in your store.

Protection against double-submitted transactions

The module controls uploaded orders and will not allow double counting and uploading of this information in Google Analytics statistics.

Module and integration operation log

The module logs all operations to a log.txt file so you can know the details of all interactions that occur between your customers, store, module and Google Analytics account.

IP address anonymization in Analytics

Support for the Personal Data Protection Act (RODO).

Multistore support

PrestaShop Multistore support for this module is optional. With Multistore support, you can set up an independent connection to Google tools for each store separately or together for multiple stores.

Can you manage to configure PrestaShop and Analytics on your own?

• If you are already using Google Analytics - it should not take you more than an hour to learn the module and configure all the options.

• If you are just starting out and do not have a Google account - we encourage you to try it on your own. You can find tutorials online on how to set up a Google Gmail and Google Analytics account. When you set up our module, you will find detailed descriptions, prompts and videos for each function.

• If you do not have time - order the module with the installation service and with the Google account configuration service. The service will be implemented in your store within 72h, Mon - Fri.

Integration with other Google services

In our store you will find modules with which you can integrate your PrestaShop store with other Google services for online stores.

Google Login

Make it easy for your customers to log in to your store and reduce order processing time by up to 80% with our PrestaShop Google Login module.

Google Merchant Center

If you want to submit information about your products to Google but also for Facebook and price comparison sites, check out our PrestaShop Feeder XML generation module.

Google My Business

If you want to display in-store reviews from Google My Business check out our PrestaShop Google My Business module.