63% of shoppers don't return to your store because you didn't take care of the right customer contact. Affiliate and loyalty programs engage participants and remind them of your existence. Shopping becomes a more pleasant experience when the customer feels your involvement. With our modules you will improve your customer communication system. Communicate loyalty points collected, reward with vouchers and gifts, and reward referrals that increase your sales and online visibility.
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A taxpayer who sells goods by mail order has the opportunity to take advantage of the exemption from the fiscal cash register. In this post, we present the circumstances, interpretations and positions of the tax authorities on the abandonment of receipts and the possibility of switching to full B2B and B2C invoicing! Check out the conditions to switch to recording sales with convenient and electronic invoices.
In PrestaShow we took our first steps with websites in 2004. There were two of us - a programmer and a graphic designer. Often, after school or in our free time, we did programming work: small scripts, portals and programs. We studied and read books about programming. We learned about graphic applications, HTML, CSS, JS and even a little PHP. In 2008, during a university field class in Bialowieza, we received an email with our first order for an online store. The world of eCommerce and how online sales work. We didn't yet know that the Internet would reinvent commerce. Intuition told us to go into store design, although there were no orders for stores at all. We started to specialize. We combined graphic designs from Photoshop into templates, and modified the core for client requirements. We implemented the first project for six months. It came out pretty well and before we knew it we had another client. We followed the principle that nothing is impossible, and the ability to implement a need is only limited by time. We became fond of Ecommerce, but had not yet considered designing modules....
Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.
Modules after installation in the store will inform you about available updates. In the module you will find the current changelog (list of changes and news). Updating our modules is done with 1-click directly in the module. The module before updating performs an automatic backup of its files, which you will be able to restore at any time.
WebP is a graphics and image compression format that Google has been developing for several years. The WebP format, while maintaining quality comparable to JPEG, can weigh more than half as much. Its light weight and high quality reduces page load time without sacrificing quality, so the format is highly regarded. Using the WebP format you will achieve higher scores in Google Page Speed, Lighthouse and GTMetrix. Your store will simply load faster. In this post you will learn how to implement the WebP format (and the Lazy Load technique) in your PrestaShop store.