Sales support

PrestaShop 9.1.4 and 8.2.7 - ps_facetedsearch security update. What should the store owner do?

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PrestaShop has released versions 9.1.4 and 8.2.7. These are technical updates that provide a revised version of the ps_facetedsearch 4.0.4 module. They don't change the operation of Core PrestaShop, but are important from a security perspective. In this article, we explain what has changed, who is affected by the update, and how to safely approach the process of updating the problematic module and the entire PrestaShop store.

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Product feed for ChatGPT in PrestaShop - how to prepare your store for AI-commerce with PrestaShow Feeder

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A product feed for ChatGPT is a structured file with product data: names, descriptions, prices, images, availability and variants. With it, AI systems can better understand the store's offerings and more accurately present products to users. The PrestaShow Feeder module allows you to generate such a feed directly from PrestaShop, mapping the most important product data and updating it automatically. This is a practical step towards AI-commerce, i.e. sales and product recommendations supported by artificial intelligence.

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PrestaShop modules without vendor lock-in. How does PrestaShow protect your store from the technology trap?

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The entry explains that PrestaShop as open source does not always protect against vendor lock-in, i.e. dependence on a single vendor. Risks arise with abandoned modules, lack of updates, weak code or encrypted solutions without a back-up plan. PrestaShow encrypts some modules through ionCube, but guarantees that this will not become a problem for the customer. It provides updates, development, compatibility with new versions of PrestaShop and PHP, and an exit plan if a module stops being developed.

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Server-side tracking in PrestaShop -why does your store need better data?

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Classic conversion tracking in an online store increasingly fails to show the full picture of sales. Adblocks, cookie restrictions, third-party payments and the lack of a customer's return to the order confirmation page can mean that some of the transactions don't go to GA4 or Google Ads correctly. The solution is server-side tracking, which is the transmission of selected events and conversions on the server side - without relying solely on scripts running in the customer's browser.

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PrestaShop store copy in 10 steps

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In this post, you will learn how to put up a developer, test or security copy of your online store on PrestaShop 1.6, 1.7 and 8.x on your own in 10 steps. A store copy gives you control over changes before they reach your customers, you can modify it without worrying about the functioning of the production store.

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In PrestaShop, how to put a banner in the product grid on the product list?

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A banner pinned to the top of the page, a slider on the homepage, a graphic in the left column - these are formats familiar to any Internet user. In this post we present how to create a banner yourself, step by step, in PrestaShop 1.6, 1.7 and 8x, which will take the place of one of the products in the product list. Such a banner is not intrusive, eliminates monotony when scrolling through the store and has a sizable click-through conversion.

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Can PrestaShop be an efficient dropshipping platform?

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Dropshipping is a sales model that relies on a supplier to handle shipping. Dropshipping is a solution for beginners and small stores that sell in smaller quantities and for large-volume goods. We have prepared a module that will allow you to make your goods available to recipients, while integrating you with Facebook, Instagram and Google marketplaces and price comparison sites.

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Still on receipt? Switch to invoice - easy and painless!

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Printing receipts and packing them into packages will soon be a memory of the past. Today you can do everything faster, more efficiently and more conveniently. No more manually rewriting statements! If you haven't yet switched to invoicing and thank you receipts, it's high time to do it. And we have the right tool for that, too, which will help you seamlessly transition to the new system. Your PrestaShop store can electronically issue all types of invoices, including adjustments and returns, and transfer them to your accounting program.

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What kind of affiliate and loyalty program in PrestaShop? A few words about customer grooming

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63% of shoppers don't return to your store because you didn't take care of the right customer contact. Affiliate and loyalty programs engage participants and remind them of your existence. Shopping becomes a more pleasant experience when the customer feels your involvement. With our modules you will improve your customer communication system. Communicate loyalty points collected, reward with vouchers and gifts, and reward referrals that increase your sales and online visibility.

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Interpretations and legal basis to abandon the cash register, switch to e-paragraphs and invoice all online sales

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A taxpayer who sells goods by mail order has the opportunity to take advantage of the exemption from the fiscal cash register. In this post, we present the circumstances, interpretations and positions of the tax authorities on the abandonment of receipts and the possibility of switching to full B2B and B2C invoicing! Check out the conditions to switch to recording sales with convenient and electronic invoices.

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Cross-sell and Upsell - use PrestaShop to engage customers and increase cart value

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Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.

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How to speed up your PrestaShop store in a few clicks using the WebP image format and the Lazy Load technique

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WebP is a graphics and image compression format that Google has been developing for several years. The WebP format, while maintaining quality comparable to JPEG, can weigh more than half as much. Its light weight and high quality reduces page load time without sacrificing quality, so the format is highly regarded. Using the WebP format you will achieve higher scores in Google Page Speed, Lighthouse and GTMetrix. Your store will simply load faster. In this post you will learn how to implement the WebP format (and the Lazy Load technique) in your PrestaShop store.

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Create your own Referral Program in PrestaShop. Learn about the module that will give you new interactions with your store's customers!

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Introducing a new feature of PrestaShow - the Affiliate Program. Join our store's Referral Program to see how it works. As a partner, once you join the program, you will directly participate in the sale of modules from prestashow.pl store and earn commissions for completed referrals. We present the most popular methods of promotion and cooperation, which you can also use in your store.

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Learn about the new features of the PriceMaster module, which will allow you to conveniently manage prices in your store: margins and mark-ups, rounding, generating promotions and mass price changes

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PriceMaster module has received an update to version v1.38. This version introduces many improvements, which will make price management in the store more complete and convenient. With the module you will change prices in bulk, but also round prices and generate prices for combinations and specific prices. The module allows you to assign markups and mark-ups per product or in bulk.

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Video tutorial "Basics of using CSV & XML Import Manager" for PrestaShop. Integrate your store with any wholesaler yourself!

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Meet the XML & CSV Importer for PrestaShop. This is a universal data importer with which you can integrate your store with any wholesaler and supplier. In the video, we show you the basic operations with which you will be able to integrate your store with a wholesaler using a product feed XML file. If you want to learn about a solution that can become a pillar of your store - this video is for you.

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