How to count 100% conversions and not miss a single shopping cart?

You will learn about it in our article:

• A few words about conversion
• Can conversion counting be done without losses?
• How to send data from PrestaShop to Google Analytics?

Conversion at 100% - don't lose any shopping cart!

Conversion is the ratio of visits converted into orders. If the conversion rate was 100%, it would mean that every visitor to your store made a purchase. Meanwhile, the conversion rate usually reaches a few percent.

Precise determination of the conversion rate is important. If you don't lose ANY conversions (i.e. orders), the precision in analyzing the collected data in Analytics will increase DRASTICALLY. You will be able to analyze the collected data flawlessly. Thanks to precise analysis, you will see in your store, what is invisible to the "naked eye".

We have created a PrestaShop module that guarantees a permanent connection with your Google Analytics account and very accurately (100%) counts conversions. This module sends all traffic, order and eCommerce data from the store to Google statistics.

Simple configuration and intuitive operation (manual or fully automatic) of the module will bring new quality and precision to marketing activities and statistics analysis for you and your Marketing Partners.

Support for Google Analytcis and almost all available Google tools for online stores:

• Google Analytics
• Google Optimize
• Google Tag Manager
• Google Ads
• Support for IP Anonymization in Analytics (RODO compliant IP Anonymization)
• Support for Enhanced Ecommerce (Enhanced Ecommerce)

Analytics and research capabilities of the module are constantly developed in cooperation with stores and SEMi agencies!

Enhanced Ecommerce

Take advantage of the latest analytics available from Google. By using DataLayer and Enhanced Ecommere, you will be able to accurately study customer behavior in your store:

• Shopping behavior analysis
• Behavior at the transaction stage
• Effectiveness of your store's offer and sales effectiveness

Support for every payment method your store uses

It doesn't matter which way a customer can pay at your store: bank transfer, check, payment on delivery, PayPal, or electronic payments available on the market such as Payments24, PayU, tPay, transferuj.pl, PayLane, DotPay and others. Regardless of the payment method chosen by the customer, information about the conversion, if it occurs, is transmitted to Google Analytics.

The module uses Google API in communication, and gets the data from the order information that appeared in your store. This technological combination gives you a 100% guarantee that no data will be lost.

How does it all work?

Our module records the server-side input source when the client's browser sends a request to load the store. The 'live' tracking of customer traffic is handled by the standard Google Analytics script. Traffic sources are collected by the module and by Google scripts. If the module does not determine the best source - the input source determined by Google will be passed to Google Analytycs.

• You can set which input source (first or last) to be sent to Google Analytics
• You can set the time after which the sources will expire and the next sources will be indicated

The module examines the customer's purchase paths in your store. If a customer makes an order and you receive a payment, the module will retrieve the data from the order and, together with the source information, pass it, using Google API, to Google Analytics.

This will allow you to use the module for analytics and remarketing.

PS In our store you will find Facebook Integrator module, which will also guarantee you 100% conversion guarantee in Facebook Sales Manager. Take advantage of proven solutions! :-)