PShowBlog

Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.

WebP is a graphics and image compression format that Google has been developing for several years. The WebP format, while maintaining quality comparable to JPEG, can weigh more than half as much. Its light weight and high quality reduces page load time without sacrificing quality, so the format is highly regarded. Using the WebP format you will achieve higher scores in Google Page Speed, Lighthouse and GTMetrix. Your store will simply load faster. In this post you will learn how to implement the WebP format (and the Lazy Load technique) in your PrestaShop store.

Introducing a new feature of PrestaShow - the Affiliate Program. Join our store's Referral Program to see how it works. As a partner, once you join the program, you will directly participate in the sale of modules from prestashow.pl store and earn commissions for completed referrals. We present the most popular methods of promotion and cooperation, which you can also use in your store.

PriceMaster module has received an update to version v1.38. This version introduces many improvements, which will make price management in the store more complete and convenient. With the module you will change prices in bulk, but also round prices and generate prices for combinations and specific prices. The module allows you to assign markups and mark-ups per product or in bulk.