Up-selling and cross-selling allow to increase the value of sales on the basis of acquired customers. The use of these techniques significantly reduces the CAC (Cusomer Acquisitin Cos - cost of customer acquisition) thereby reducing expenses related to the cost of a unit sale. It has been proven that selling a product to a new customer can be up to 25 (!) times more expensive than to an existing one. The use of cross-selling and up-selling reduces the amount of expenses incurred on sales.
A slow PrestaShop store means lost customers, poorer SEO performance and more difficult order processing. PrestaShop optimization helps improve loading speed, server stability, database performance, code quality, module performance, and performance in PageSpeed, Lighthouse, GTmetrix and Google Search Console.
Anyone selling online should take advantage of the opportunities presented by the use of Enhanced Ecommerce. It offers facilities for better analytics and analysis of customer behavior as they navigate through the online store. Enhanced eCommerce also allows you to study product and order statistics.
This tutorial will show you how to use the CSV & XML Import Manager module to select complex data and import it into PrestaShop. We used a product feed from an automotive wholesaler as an example. We break the 175/70R14 tire designation into 3 independent values: width, height and size, and then import them as features or attributes and generate combinations.
If you were wondering whether lossless conversion counting is possible without missing a single shopping cart, we have good news for you! We present complete solutions to integrate your online store with Google analytics tools.
Will I run an online store alone? Will I need outside support in my development? Should I partner with a freelancer or a company? These and similar questions are asked by many sellers. For the benefit of those whose questions circulate in forums, groups and on our email, I present the point of view of a person who has already taken his first steps on the rungs of the e-commerce ladder, both as a seller and a contractor.
With the Google Chrome update (v54), PrestaShop 1.5 and 1.6 are noting problems with saving edits to the product page and other subpages. Store owners complain that product editing succeeds only in 4-6 save attempts. The problem is related to browsers' removal of the ability to make synchronous XMLHttpRequest requests. To eliminate the problem apply one of the proposed solutions.
We target each of our modules and solutions to the most demanding customers. In the demo store, all the solutions we offer can be tried to your heart's content. Visit the demo store before you buy and check out our modular solutions for PrestaShop.
Would you like to keep your PrestaShop skills up to date? On our technology blog we address various problems and serve ready solutions. Like us on Facebook and don't miss any news.
We are pleased to give you the PayLane payment module, which we produced for Polish payments with international reach. This is a very modern solution that gives you much more than other online payments available on the market!
The module will introduce completely new content to your store. It will be able to create photo albums and place them anywhere in your store - both single images and whole albums.
PrestaShow Blog & Newsy module is a very powerful and easy-to-use tool to manage all the content you will want to put in your store
Did you know that this news is the result of our professional and the most user-friendly blogging and news module on the market for your PrestaShop store?
After many years of working with PRESTASHOP, we are opening our own online store to offer you modern and functional modules, modifications and templates, and to share with you our knowledge in running and building online stores.
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